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iconThe Story of PREMIER

From Bay Area Parenting Magazine

Let me tell you about the story of Premier.
Have you always wanted to be a cheerleader but thought you couldn't because you weren't popular or didn't know how to tumble?  Today, there exists competitive cheerleading programs all across the country for girls and boys that want to be a cheerleader but have no previous experience, only the desire to cheer.  We have one of the best programs right here on the Peninsula called PREMIER, located in San Carlos.
Morgan Craig, the long-time coach of the nationally-ranked cheer teams at Notre Dame HS in Belmont, created PREMIER in December of 2005 because of the need for a competitive cheer program on the Peninsula when another program in the area closed it's doors.  Families from this gym had contacted Morgan and asked him to provide a team for their daughters to be on, even if it meant practicing in a park, their daughters just wanted a place to cheer and compete.  Morgan gathered this small group of kids, rented San Mateo Gymnastics for a few hours a week, called the small team PREMIER, purchased uniforms, choreographed a routine, practiced 3 times and then headed off to a competition, brought home a trophy and the rest is history.  PREMIER continued to rent space from SMG until this past April when Morgan secured a space all his own to call home.  Now PREMIER is a highly successful gym that has 2700sq of gym space, 2 offices and a reception area, spring floor, 4 teams with kids ranging in age from 3 - 18 and more trophies, plaques and banners then you can count. 
The best part of PREMIER is that there's a place for everyone who ever wanted to be a cheerleader, you don't have to have any experience in cheerleading, dance or tumbling.  Everyone that walks through the door at PREMIER is greeted with a smile and often a hug.  What Morgan teaches these children goes way beyond cartwheels, toe-touches and pyramids - he and his staff teach these children self-esteem, team work, confidence, trust and commitment.  He teaches them how to set goals and how to work together as a team to reach them. 



We are located at 850 E. San Carlos Ave. Suite F, San Carlos, CA 94070


Take 101 and exit Holly Street and go West.  Turn Left onto Industrial Rd. and go about 1/4 mile and turn left into the complex at E. San Carlos Ave.  Follow the signs to the rear of the complex and turn left into our back parking lot.  


E-mail PREMIER Owner & Director, Morgan Craig to learn more about this very exciting all star cheerleading'll be glad you did!  Find out how YOU can be a part of this exciting and growing program.


At PREMIER everyone makes a team!  NO EXPERIENCE NECESSARY!

E-mail us at



call us at (650) 592-2688 today!